Privacy Policy

Who we are

This website is operated by Hoopoe & Co., a commercial operations consultancy specialising in sales and admissions functions for international education providers. Our website address is hoopoeandco.com.

We are committed to protecting your personal information and being transparent about what we collect, why we collect it, and what we do with it. This policy applies to all information collected through this website.

What information we collect

We collect information in two ways: information you give us directly, and information collected automatically when you visit the site.

Information you provide:

• Your name and email address, when you submit an enquiry or contact form
• Any additional details you choose to include in your message

Information collected automatically:

• Analytics data such as pages visited, time on page, and referring source — collected via Google Analytics 4 with your consent
• Technical data such as browser type and device, collected for site performance purposes

How we use your information

We use the information you provide solely to:

• Respond to your enquiry
• Communicate with you about services you have expressed interest in
• Improve the content and usability of this website

Where you have given explicit consent, we may also send occasional updates and insights by email or WhatsApp.

We will not use your information to send unsolicited marketing communications without your explicit consent.

Our legal basis for processing your data

Under GDPR, we rely on the following lawful bases for processing personal data:

• Legitimate interests — to respond to enquiries submitted through this website
• Consent — for analytics cookies and any marketing communications beyond your initial enquiry, including by email or WhatsApp

Who we share your information with

We do not sell, rent, or trade your personal information. We may share data with trusted third-party service providers who help us operate this website (for example, email or hosting providers), under strict data processing agreements. These providers are not permitted to use your data for any other purpose.

We use Google Analytics 4 to understand how visitors use this site. Data collected is anonymised and processed by Google subject to their own privacy policy. Analytics cookies are only set with your consent.

We may disclose information where required to do so by law.

Cookies

This site uses cookies — small text files stored on your device — to support basic functionality and to collect anonymised analytics data.

We use Google Analytics 4 to collect data about how visitors use the site — pages visited, time on page, and referring source. This data is processed by Google and subject to their privacy policy. We ask for your consent before setting analytics cookies via the cookie banner shown on your first visit.

Strictly necessary cookies (required for the site and forms to function) do not require consent and are always active.

You can control or withdraw your cookie consent at any time via the cookie settings link in the footer, or through your browser settings. Disabling analytics cookies will not affect your ability to use the site.

How long we keep your data

We retain enquiry data for as long as is necessary to respond to and follow up on your request, and for a reasonable period thereafter in case of further correspondence. We do not retain personal data indefinitely.

If you would like your data deleted, please contact us and we will action your request promptly.

Your rights

Under GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to or restrict our processing of your data
• Data portability — receive your data in a structured, commonly used format
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us using the details below. We will respond within one month of receiving your request.

You also have the right to lodge a complaint with the relevant data protection supervisory authority — in the EU, the AEPD, and in the UK, the ICO.

Third-party links

This website may contain links to third-party sites, including our LinkedIn company page and Google calendar booking links. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies independently.

Changes to this policy

We may update this policy from time to time. Any changes will be published on this page with a revised date. We encourage you to review this page periodically.